chapter 1 activities
types of needs
marketing management orientation
societal conceptDawn falls under Societal Concept because they make marketing decisions based on what consumers wants.
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marketing conceptsBecause Apple analyze the needs of its customer with its product, and thus make decisions to satisfy those needs.
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selling conceptThis falls under selling concept because insurance company tends to sell this manipulatively due to the fact that insurance is a requirement for someone to have.
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production conceptDell falls under this category because they analyze their product in order to show its customer the quality and features of the product they are selling. Also it is fairly inexpensive.
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product conceptSony falls under this category because they spent time researching its audience necessary needs to showcase its quality.
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Managing Customer expectation
expectationsIPhone 5 - $599.99
My Parents bought me a Iphone 5, I expected it to be reliable and provide great standards. Alien Ware laptop - $900 Parent got it for me. I expected for it to withstand high quality games. LG TV - $899
Good Video quality, capable of running administrations from any computer and able to run for a really long time. |
disappointsAlthough majority of the product is made from aluminum, the quality didn't exceed my expectations. The Power button broke down, the screen cracked, and the battery life isn't long enough.
It would have not been able to run any good game with good quality, broken system within a month.
The TV would had been producing bad quality pictures, heat up fairly quickly, and cant run broke down from extreme heat by running for a long time. |
meets expectationsIphone 5 would have long battery life, better power button, good camera and a durable screen and its quality of material it was made from.
The laptop is incredible. It is able to run good games is fast graphics, felt like it was made with good material, and haven't broke till today TV would produce good quality picture, run in a moderate period and not heat up, and made with good quality material, and could interact with my computer.
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EXCEEDS expectationsThe Product wold had been able to withstand powerful impact from dropping, an extremely long batter life, fast response time and a very good camera.
The Laptop would have had a bigger screen, better keyboard, state of the art Graphics card or Great system. TV produce HD videos, ran without over heating or burning up its system and would have been broken, Can interact with many technologies to connect with the computer and act as a desktop monitor.
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basic or full PARTNERSHIP relationship
Buying a Gatorade is an example of Basic Partnership. Products like these are tend to be consumed with no further question asked. Products like Gatorade do no not need any customer support or help maintaining its best condition. Basic Relationship tend to be cheap and easily accessible.
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Purchasing a BMW is an example of Full Partnership. BMW cost between $30,000-$50,000 or more depending on what kind it is. Cars need regular maintenance, and customer and company interaction needed depending on further events to come. A full partnership relationship tend is more complicated work and interaction between the company and the customer in a long time.
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products the are part of my personal identity,values and morals
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