Marketing ENVIRONMENT - the actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationship with target customers.
MICROENVIRONMENT - the actors close to the company that affect its ability to serve its customer-the company,supplier, marketing INTERMEDIARIES, customer markets, competitor and public.
macroenvironment - the larger societal forces that affect the microenvironment- demographics, economic, natural, technological,political and cultural forces.
marketing intermediaries - firms that help the company promote,sell and distribute its goods to final buyers.
public - any group that has an actual or potential interest in or impact on an organizations to achieve its objectives.
Demography - the study f human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
baby boomers - the 78 million people born during the baby boom following the world war II and lasting until 1964.
generation x - the 45 million people born between 1965 and 1976 in the ¨birth dearth" following the baby boom.
MILLENNIAL (or Generation Y) - the 83 million children of the baby boomers, born between 1977 and 2000
economic environment - factors that affect consumer buying power and spending patterns.
engels laws - DIFFERENCES noted over a century ago by Ernst in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises.
natural environment - natural resources that are needed as inputs by marketers or that are affected by marketing activities.
technological environment - forces that create new technologies, creating new products and market opportunities.
political environment - laws, GOVERNMENT agencies, and pressure groups that influence and limit various organizations and INDIVIDUAL in a given society.